How to build a social media crisis management strategy

We’re living in truly unprecedented times, we haven’t been met with a crisis on this magnitude since the banking collapse in 2008 and even that seems fairly trivial in comparison. Most brands focus on possibles crises that may affect their brand’s reputation, operation, leadership or employees. Very few companies would have been prepared for a global pandemic and who could …

5 reasons you should be using Facebook retargeting

We all want our customers to convert on the first visit to our website right? That’s the dream, however, it’s not the reality. Over 95% of customers don’t convert on their first visit to your website. Retargeting is a fantastic way of bringing those customers back to your website for a second, third or even fourth time, moving them down …