Automotive Paid Search

Reaching your customers at the right time with the right ad
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It's all about intent ...

One of the most effective forms of marketing, paid search (pay per click, PPC Google Ads, Bing Ads) gives you the ability to reach consumers at the right time in the buying cycle based on the keywords they're using in search engines like Google and Bing.

By utilising an effective and specific paid search strategy companies can drive targeted traffic to specific pages on their website, ensuring maximum enquiries and a low cost per acquisition.

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How paid search influences consumer purchasing behaviour

200%

growth in car-dealer related searches "near me". Example: [brand] dealership near me

70%

of consumers researching cars turn to search engines first

62%

of car buyers discover new cars online

76%

of new and used vehicle shoppers will run a Google search before buying

Sources: Google, Search Engine Watch, Facebook IQ, LSA

Forget self driving cars, how about self driving ads ...

You heard us, we can automate your paid search advertising to ensure as soon as you have stock on your website a paid search ad is created in Google or Bing (or both).

Your stock file is automatically imported into our system, the data is cleaned, an ad is created and pushed online and is served to your customers based on the targeted keywords and locations. While this is all automated, we do have our experts continually monitoring and optimising the existing ads to ensure they are at peak performance.

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The automotive path to purchase

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Let's get the tyres rolling, shall we?

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