How to build a social media crisis management strategy

We’re living in truly unprecedented times, we haven’t been met with a crisis on this magnitude since the banking collapse in 2008 and even that seems fairly trivial in comparison. Most brands focus on possibles crises that may affect their brand’s reputation, operation, leadership or employees. Very few companies would have been prepared for a global pandemic and who could …

Staying safe when working from home

It’s safe to say, a lot of employees will now be working from home during the COVID-19 outbreak. Whilst this is fantastic and a true example of the British “Keep Calm & Carry On” attitude, it’s important to ensure you remain safe online. When we say “staying safe online” we don’t mean talking to strangers you don’t know online (although …

COVID-19 Update

In light of the recent COVID-19 pandemic and following the government’s recent advice, we have made the decision to work from home for the next few weeks. The health of our families is the most important priority for us and our colleagues during this uncertain time. Luckily, due to the nature of our business and services, everything can be accessed …

3 ways to supercharge your facebook ads

We hate to say it, but gone are the days where organic Facebook posts reach a high percentage of your followers. With so many companies utilising Facebook for marketing, the competition has become fierce, there’s just TOO MUCH content being published in people’s news feed. Most recently, you may have noticed a further dip in your organic reach. In January …

5 reasons you should be using Facebook retargeting

We all want our customers to convert on the first visit to our website right? That’s the dream, however, it’s not the reality. Over 95% of customers don’t convert on their first visit to your website. Retargeting is a fantastic way of bringing those customers back to your website for a second, third or even fourth time, moving them down …