Automotive Paid Search
It's all about intent ...
One of the most effective forms of marketing, paid search (pay per click, PPC Google Ads, Bing Ads) gives you the ability to reach consumers at the right time in the buying cycle based on the keywords they're using in search engines like Google and Bing.
By utilising an effective and specific paid search strategy companies can drive targeted traffic to specific pages on their website, ensuring maximum enquiries and a low cost per acquisition.
How paid search influences consumer purchasing behaviour
200%
growth in car-dealer related searches "near me". Example: [brand] dealership near me
70%
of consumers researching cars turn to search engines first
62%
of car buyers discover new cars online
76%
of new and used vehicle shoppers will run a Google search before buying
Forget self driving cars, how about self driving ads ...
You heard us, we can automate your paid search advertising to ensure as soon as you have stock on your website a paid search ad is created in Google or Bing (or both).
Your stock file is automatically imported into our system, the data is cleaned, an ad is created and pushed online and is served to your customers based on the targeted keywords and locations. While this is all automated, we do have our experts continually monitoring and optimising the existing ads to ensure they are at peak performance.
The automotive path to purchase
